Elevator pitches, and the reams of advice about perfecting them, have been business staples for decades. In his new book, "To Sell Is Human," bestselling author Daniel Pink argues that there are two major reasons its time has passed. First, organizations are more democratic. It used to be the only time a lowly worker would ever encounter the CEO was in the elevator. Now, open plans, all-hands meetings, and email means that's not the case.
To read the original article: The Elevator Pitch Is Dead - Business Insider
