When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press ... years ago. However, there are now other tactics that need to be coupled with press releases in order to make them effective.
As a marketer, it's important to know when press releases will benefit your public relations strategy, and when another tool or tactic should be used. There are many cases when press releases are still valuable to use, but there are even more misconceptions about them. We're going to debunk all of those right now, and lay out exactly when press releases rock -- and exactly when they don't.
To read the original article: When Press Releases Do (and Don't) Help Your Marketing
