Coming up with a great name for your business should never be taken lightly. You want something that grabs people’s attention, is easy to remember, has long-lasting appeal, and reinforces your burgeoning brand. This is trickier even than it sounds. What’s more, when you’re trying to think of a name, you’re just starting out and have plenty on your plate already. But think through this decision carefully. You want to get it right the first time. It can be confusing to customers and colleagues if you attempt a name change down the road.
Do: Make it Catchy
Obviously, you’ll want a brand name that people will recognize in the crowd. Remember, the shorter the better. Anything more than a few syllables will usually be difficult to remember. Gimmicks like alliterations or rhymes can be helpful as long as they appropriately express the idea you’re trying to convey. The name should both look good on paper and sound good to the ear.
To read the original article: Do’s and Don’ts of Naming Your Business
