“Experimentation, prototyping, beta testing — sure, great for tech start-ups, but this is a pharmaceutical company. We can’t just meddle around with customers or physicians like that! There are rules.”
Some industries, like aviation, banking or health care are steeped in regulations, high capital costs, and long development cycles. Quick turnarounds seem beyond reach. But they shouldn’t give up; the danger is that these organizations don’t try anything new and become numb to entrepreneurial activity. Scour the cupboards for short-term changes. If you can’t change the molecules, can you change the packaging?
To read the original article: The Art of Saying No | Innovation Insights | Wired.com
