I’m sure you have all been frustrated at least once by not being able to get the Internet domain name you want for your company. Who owns all of these names, and should you ever buy one for a premium? The simple answer is that if you want to be found on the Web, the perfect domain name can be well worth a few thousand dollars, but don’t pay a fortune for one.
The market for domain investors has been in the doldrums for the last few years, since the Internet Corporation for Assigned Names and Numbers (ICANN) has rolled out top-level domains for every country, like .us and .me, as well as allowing companies to set up their own top-level domains. For instance, Cisco has applied to use URLs ending in .cisco.
To read the original article: Startup Professionals Musings: Get A Domain Name Without Bankrupting Your Startup
