Our tech start-up of the week is MySmark, a start-up conceived in Italy and incubated in Ireland. It has developed an online tool that lets consumers express how they feel; it also aggregates this real-time information and feeds it back to marketers.
Pitched as a technology and marketing play, the founders Nicola Farronato and Paolo Panizza started the company in their home country in 2010, but relocated to Dublin because Farronato says the support structures for technology start-ups are superior in Ireland.
To read the original article: Tech start-up of the week: MySmark - Start Ups - Start-Ups | siliconrepublic.com - Ireland's Technology News Service
