Corporate innovation teams at big companies need to pay more attention to communication if they want to improve their success rate of their innovation outcomes.
They need to communicate internally in order to get the support needed to make innovation happen and they need to communicate externally in order to be able to bring in the best external resources to the innovation process.
I often state that when we talk about the intersection of innovation and communication in the forms of PR, branding and promotion, this used to be all about the innovation outcomes (products and services). The sales and marketing functions deal with this so the innovation people did not really have to focus on innovation. This is changing for a couple of reasons.
To read the full, original article click on this link: Great Innovators Are Great Communicators | 15inno
