Making predictions in a world that moves as quickly as the one we live in today is brave and perhaps even a little foolish. But based on the way the world evolved last year, here are a few trends I expect to play out in 2013 and beyond. At the centre of these trends is the way that technology is giving the consumer more power to shape brands than ever before.
1. Shared value continues to rise
Today people scrutinise brands carefully and seek out those with an authentic commitment to creating value for their customers and society at large. That means companies can no longer focus only on maximizing profits for shareholders, but must also show alignment with customer values and commitment to creating shared value for a broad range of stakeholders.
To read the full, original article click on this link: 6 tech trends that will shape the world in 2013 | memeburn
