Last week I started the list of things I wish I had known before I started my company. Here is the second installment:
3. If you build it, they won’t necessarily come.
Creating a cool product or website is rarely enough to bring success, as viral growth is not a reality for most companies. You should assume yours will require a lot of help to get where it needs to go, and will take lots of time and money (see lesson #1). You need a very strong marketing plan, and ideally a great co-founder, CMO or world class firm to help you along the way. Your business plan won’t ever just execute itself. It is crucial to make sure that every sign of growth in your model is tied to a marketing action item in real life.
To read the original article: 10 Lessons From an Accidental Entrepreneur (Part 2) - Forbes
