Nine years ago, Boeing Co. executives decided to take the biggest leap in airliner technology in a generation and develop the 787 Dreamliner. They promised it would burn less fuel while flying farther and offering more passenger comfort than existing models.
Bruno Mallart The plane would be "a true game-changer for the industry and traveling public," said Boeing's then-chief executive, Harry Stonecipher. The 787 also showed Boeing's "commitment to innovation."
Airlines, eager to save money and woo fliers, ordered a record numbers of Dreamliners, now totaling 848 planes. Rival Airbus remade its product line in response.
To read the full, original article click on this link: Boeing Shows How Innovation Can Be Messy - WSJ.com
