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This week’s 2013 World Economic Forum calls for social entrepreneurs as architects of this year’s theme: Resilient Dynamism.  Last year at Davos 2012, after a panel on social entrepreneurship, I witnessed the room buzzing with phrases like “creative capitalism” and “solving the problems of the world’s poor” as bubbly champagne was poured and shrimp cocktail served. The world business owners,celebrities, and athletes, dressed in black suits and armed with blackberries, vigorously engaged in discussion, forming a new social enterprise mafia. But is this a bit of self love and self congratulation? What has arisen for elites is social enterprise as the solution, a remaking of the world in the image that has made them successful. Charity is no longer charity: it is applying capitalism to make the poor rich.

While it would be convenient and gratifying if maximizing profit and minimizing social suffering worked well together, evidence suggests that in many instances, the combination is a volatile one. Social entrepreneurship is just a buzz word, and it never succeeds without a deep understanding of the local environment, corporate governance, and long-term infrastructure.  If I were Bill Gates or any other elites at Davos, I would remove the champagne and shrimp cocktail and bring the CEOs to India for a week as an assessment team. The concept of social enterprise, so attractive in sites like Davos, tends to fall apart when we actually step outside the Western world. I know it did for me and I wish I could give theelites at Davos the same experience.

To read the full, original article click on this link: At Davos, a romance with social entrepreneurship - Forbes