Knowing your customer is the first rule of business.
The rising tide of consumerism in the healthcare industry means that more attention is being paid to define the consumer or the end customer. Based on a 2012 survey of U.S. healthcare consumers, Deloitte Center for Health Solutions has created six broad buckets that capture the essence of various health consumers out there.
The segments are:
To read the original article: There are 6 types of healthcare consumers; Which ones would you like to target? | MedCity News
