Lists are tricky business. Having made them, I know there’s more than a little, well, subjectivity to the selections. People like to argue over them, and that’s the point. It’s a tried and true publication formula, whether it’s the many Forbes lists or the 39 Hottest People in Advertising.
Fast Company has a fair amount of credibility as the bible of innovation. Sure, the luster is off it a bit from the dot-com days when it pumped all sorts of doomed companies, but it’s clawed its way back by focusing on businesses reinventing themselves — and entire categories. From that perspective, it’s interesting to see its point of view on digital media.
To read the full, original article click on this link: Are These the Big Innovators in Digital Media? | Digiday
