As I talk to large companies both within and outside the consumer products space, I’ve noticed that the ones best positioned for success are those that realize the days of relying solely on internal R&D teams to drive all innovation are over. Think about it. How can 10, 50 or 100 people sitting in a corporate HQ or lab somewhere possibly out innovate those companies that can solicit input from the millions of actual consumers they can connect to via various web platforms? This concept, of dispersed innovation replacing “top down” innovation is one of the not so quiet trends amongst sophisticated consumer companies. Below are four platforms we love for promoting dispersed innovation:
To read the full, original article click on this link: Top Down Innovation Is Dead - Forbes
