Steve Jobs couldn’t hide his frustration. Asked at a technology conference in 2010 whether Apple might finally turn its attention to television, he launched into an exasperated critique of TV. Cable and satellite TV companies make cheap, primitive set-top boxes that “squash any opportunity for innovation,” he fumed. Viewers are stuck with “a table full of remotes, a cluster full of boxes, a bunch of different (interfaces).” It was the kind of technological mess that cried out for Apple to clean it up with an elegant product. But Jobs professed to have no idea how his company could transform the TV.
Scarcely a year later, however, he sounded far more confident. Before he died on October 5, 2011, he told his biographer, Walter Isaacson, that Apple wanted to create an “integrated television set that is completely easy to use.” It would sync with other devices and Apple’s iCloud online storage service and provide “the simplest user interface you could imagine.” He added, tantalizingly, “I finally cracked it.”
To read the full, original article click on this link: Why Apple Needs to Get into the TV Business | MIT Technology Review
