Last year was a great year for content marketing, one that saw it established as a key discipline as brands looked to create a genuine rapport with their target audience. And there were big names leading the charge; the likes of Coca-Cola and Red Bull both embed content strategy as an integral part of their overall marketing strategy.
Of course, with this new-found celebrity status comes a greater spotlight, and there are a number of key recurring themes and trends that marketers and brand owners need to get to grips with, if they are to really push forward with their content marketing strategies for 2013.
To read the full, original article click on this link: 10 big content marketing trends to look out for in 2013 | memeburn
