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Daniel Pink: Putting Your Best Pitch Forward in a Society of Salespeople

Daniel Pink likes to take an unexpected, if not completely contrarian, view of the universe. He carries a notebook with him at all times and jots down things he sees or hears that he might want to think about later.

So when Pink, bestselling author of Drive and A Whole New Mind, ran across statistics showing that one in nine Americans worked in sales in 2000 and that the same proportion of people worked in the profession last year, it piqued his curiosity.

"You would have thought that the Internet would have disintermediated sales," said Pink. "Doesn't the widespread availability of broadband Internet and the introduction of gadgets like tablets and smartphones remove the need to have salespeople? Why would consumers need someone to pitch or answer questions about a product or service when they can research and even buy it via a few clicks on a website?

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