It is not often that entrepreneurs get presented with a big opportunity with a lot of white space waiting to be filled by the next bunch of smart start-ups. Big Data is one such opportunity that comes around once in a decade and is ripe with possibilities. The first step is of course to understand the market landscape to see where there is already activity and where white space still exists that can be exploited.
Over the last 20-30 years with the implementation of enterprise applications, there is a tremendous amount of data that has been captured. The early wave of business intelligence tools have attempted to provide reporting and analysis of this data. Enterprise data is one important category of Big Data. Traditional vendors have staked a claim on fast, effective ways of processing this data to enhance their product portfolios with in-memory computing, faster batch-based architectures and integration of products such as Hadoop. Hence all the interest in SAP HANA, IBM’s Netezza, and Oracle’s Exadata. While this is an opportunity for traditional service providers and consulting companies to provide new services to their customer base, it’s not a great area for start-ups to focus on.
To read the full, original article click on this link: Big Data—Still A Lot of Untapped Opportunity Amidst All the Noise | Entrepreneurship Blog
