What Your Email Says About Your Brand | Fast Company

Do you cringe when you see a Hotmail address? Laugh at terrible email signatures? It's time to take a closer look at email as a branding opportunity; here are some of the best and the worst.

It’s something you take for granted, something seemingly trivial, even mundane. When executed thoughtfully, however, it makes a splash. It says, “This guy is sharp--I want to work with him!”

What is this opportunity, obvious but overlooked? It’s the bookends of your emails: your address and signature block--often, the first and last thing your recipients will see. For better or worse, your email bookends are powerful purveyors of your brand. What are yours conveying about you?

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