The Fog of Innovation — that moment when you realize that the data you need to make a critical decision about an innovative idea just aren't clear. Unfortunately, the data rarely are.
For most large companies that find themselves lost in the fog, the default answer is to keep studying. After all, a risk that doesn't pan out tends to have more negative repercussions than risks not taken. But remember: data only become crystal clear when it is too late to take action on that data. And time spent waiting for perfect clarity creates room for disruptive upstarts and hungry competitors.
To read the full, original article click on this link: Seeing Through the Fog of Innovation - Scott Anthony - Harvard Business Review
