Truly innovative small businesses and startups create a bold vision of a future that doesn't exist yet, solving problems that customers don't even know they have. But they don't pull that vision out of thin air -- many inventive companies use a strategy called design thinking.
"Design thinking is a problem-solving approach," says Jeanne Liedtka, a design and innovation expert at University of Virginia's Darden School of Business. "It's a set of tools that help you make decisions in the kinds of high uncertainty situations that entrepreneurs face."
To read the original article: Creative Problem-Solving Strategies to Test Your Business Idea | Entrepreneur.com
