Fundraising by getting small donations of money from a large group of people, what’s called crowdfunding, is a very different animal than getting access to capital at a bank: your story matters more than your credit score. To be successful in a crowdfund, remember who your audience is and cater to it.
Basic financial needs, like paying off debt, may be critical for your business, but “they just don’t excite a potential investor,” says Natalia Oberti Noguera, the founder of the Pipeline Fellowship, a New York City-based training program for teaching women philanthropists about angel investing. To get resources for your business, whether money or mentorship, tailor your request to the skills and interests of the person you are asking, says Oberti Noguera, who spoke at the conference.
To read the full, original article click on this link: Raising Money Through Crowdfunding? Consider These Best Practices for Success | Entrepreneur.com
