Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. High-technology product startups, without customers, don’t make a business.
Today’s customer buying dynamics are all about “user experience,” according to Brian Solis, in his new book “What’s the Future of Business?.” This thought leader in new media asserts that every business needs to understand social psychology and rethink their business models, approach, and relationships in order to create unique and memorable experiences for both customers and employees.
To read the full, original article click on this link: Startup Professionals Musings: Startups Must Adapt to New Customer Buying Dynamics
