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Back in the day, Nolan Bushnell invented Pong, founded Atari and created Chuck E. Cheese. But now he says that new tools and cultural norms are enabling creativity in ways never before possible - and offers hints on how to make your company more creative.

We spoke on the occasion of the release of Bushnell's new book: Finding the Next Steve Jobs, written with Gene Stone (more on the book's unusual publishing model later).

As many people know, Jobs worked for Bushell at Atari in the mid 1970s before moving on to Apple. Bushnell uses Jobs as a symbol of creativity at tech companies: "Steve Jobs showed that an innovative company can create the highest market cap company in the world." Despite Jobs' passing in 2011, Bushnell says today's best companies are far ahead of where we used to be.

To read the full, original article click on this link: Why The Inventor Of Pong Says We're More Creative Now – ReadWrite