Australian entrepreneurs planning their next move should consider this statistic before any other: the number of middle-class consumers in the Asia-Pacific region is estimated to grow from about half a billion in 2009 to 3.2 billion in 2030. That has to be the entrepreneurial opportunity of a lifetime.
The forecast, from Homi Kharas and Geoffrey Gertz’s 2010 paper, The New Global Middle Class: a cross-over from West to East, was cited in the Federal government’s Australia in the Asian Century white paper, released last year. Even if the forecast is half correct, Australian business will have to reinvent itself within a decade or two.
To read the full, original article click on this link: Seizing the Asian century opportunity
