User data has fueled the growth of apps in the mobile economy.
Instead of buying digital goods, we are increasingly exchanging them for our personal information, such as our names, email addresses, browsing preferences, location and much more. There is absolutely nothing wrong with this model but the long term viability of it depends on all parties coming together to ensure transparency across the value-exchange.
To read the full, original article click on this link: A wakeup call for the app economy — mobile consumers want privacy | VentureBeat
