When I co-founded InMobi in 2007, we took a novel “east-to-west” approach to our growth, starting in India before moving into other developing markets, then finally into more traditional “Western” markets as well.
Because this method of expansion didn’t have any precursors, and mobile advertising was at the time still a very new field, we had to chart our own course and set our own example. And as a corollary, we would have to deal with a number of challenges as we discovered that the mobile landscape was different in each geography we entered, and learn to quickly recover from mistakes.
To read the full, original article click on this link: Reverse globalization: How we took our startup from India to Asia to Europe to global | VentureBeat
