With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen?
Mobile is one of the most innovative technology platforms out today, and with about 50% of mobile users (and 70% of affluent customers) owning a smartphone, the market for apps and further technological advancement is greater now than ever before.
To read the original article: The Future of Mobile Marketing: Smartphones and Augmented Reality
