When Julian Kyula and Josphat Kunyua launched Mobile Decisioning Africa Ltd. in Nairobi, Kenya, in 2010, they had a big idea, lots of energy and solid business experience. But nobody could have predicted that just three years later their company, called MoDe for short, would be offering instant microcredit for more than 100 million prepaid mobile phone users across the African continent.
MoDe popped onto the radar of the global tech community when the company won the IBM Global Entrepreneur of the Year award. Each year, IBM stages numerous SmartCamp contests in cities around the globe where startup entrepreneurs hone their business plans, get advice from mentors and compete for prizes. MoDe won regional contests in South Africa and Brazil before winning the finals in New York City.
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