I was pretty slow about getting around to reading Thinking, Fast and Slow. The career-capping book by Princeton psychologist Daniel Kahneman, one of the founders of behavioral economics, spent months on all the bestseller lists back in 2011. I finally picked up a paperback copy a couple of weeks ago.
The book is mainly about the limits of intuition and the biases—seemingly built into the way the human mind has evolved—that keep us from acting in accord with logic, rationality, and statistics. For example, the “anchoring effect” means we’re highly suggestible when it comes to numbers and prices. No matter how much soup they really want, grocery-store customers buy more when there’s a sign saying “Limit 12 cans per customer.”
To read the original article: Nine Lessons for Innovators from a Nobel Prize-Winning Psychologist | Xconomy
