In the weeks leading up to BlackBerry's splashy unveil of a new line of smartphones this year, the company fought hard to keep a major part of its launch a heavily guarded secret.
Many details about BlackBerry's new mobiles had already been leaked to the public, so few of its employees were made aware of how the company's presentation would ultimately unfold. A carefully rehearsed ending, in particular, was largely a ruse.
"We actually did a run-through for our management team with an alternative ending," says Heidi Davidson, a spokeswoman for BlackBerry.
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