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When you run a company--especially a start-up--it can be a 24-hour job. But no matter how busy you are, there's one crucial part of your operation you should never ignore: sales. Not every entrepreneur instinctively understands this part of the business, but if you keep these four things in mind as you lead, you’ll have happier, more productive sales reps and plenty of loyal customers.

To read the full, original article click on this link: 4 Things Every Entrepreneur Should Know About Sales | Inc.com