This is about you. This is your road, your path, what you decide to do in innovation, which technologies and methodologies you embrace, experiment in, and ultimately master. Enterprises are rapidly shifting how they innovate and how they obsess over continuous value creation and Open Innovation and Crowdsourcing are two of the approaches being embraced the world over.
The “why” is basic, fundamental, and true. Enterprises can not go fast enough. They can not access and source the amazing and hyperspecific talent they need to create new user experiences and solutions. They can not afford to continue to risk so much, for what can be so little return when attempting to innovate via traditional means. They need to change.
