The Marketing Section is the single-most important section for early-stage investments.
The marketing section is the most troublesome for many founders to write convincingly and should, in view of the significance venture investors pay to the issue, be the most carefully drafted. It is relatively easy to obtain industry statistics and divide by some number. For example:
The overall market for Product X is $1.5 billion per year and we plan to capture, "conservatively," 10 percent, which means we project $150 million in annual sales. Our strategy is to pursue the following niches...
