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Watson, the IBM computer system that attracted millions of viewers when it defeated two Jeopardy champions handily in 2011, is finally going to meet its public.

Last week, IBM announced that a version of the artificially intelligent software that gave Watson its smarts is to be rented out to companies as a customer service agent. It will be able to respond to questions posed by people, and sustain a basic conversation by keeping track of context and history if a person asks further questions. An “Ask Watson” button on websites or mobile apps will open a text-based dialogue with the retired Jeopardy champion on topics such as product buying decisions and troubleshooting guidance.