The newspaper The Irish Times is looking to answer a question near and dear to the hearts of media companies everywhere: What is the future of advertising? It asked entrepreneurs to submit their best ideas for companies that might help media--say, a newspaper--make money in coming decades, now that the sun has set on classified ads.
More than 100 start-ups applied to be incubated at the Times, applicants has been whittled down to a final 10, which were selected by a panel of Ireland's largest media buyers, including Tyson Pearcey of Mindshare and Paul Farrell of Initiative. The competition, dubbed Fusion, will close on June 14, when a judging panel selects an overall winner right before the Cannes Lions International Festival of Creativity in Dublin.
