The idea for SocialGlimpz was born when we worked on the go-to-market strategy for a Bay Area startup as part of our market research course at Wharton. There we discovered significant hurdles in the qualitative data gathering process – specifically, how hard and expensive it is to capture accurate, useful market insights. Thus we decided to build a solution that both lowers the cost (effort) on respondents and provides a greater degree of validation of their responses and does so relatively inexpensively, thus changing the way products are made and services delivered. While Executive MBA students at Wharton San Francisco, we joined the Venture Initiation Program (VIP) and won a Snider Seed Award. After graduation, we continued working on SocialGlimpz full-time.
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