Innovation is essential. But it is difficult and risky. Inspired by great explorers like Columbus, Magellan, Amundsen, Hillary and Armstrong a method for ideating new concepts was developed, designed as an expedition.
The life cycle of products decreased by factor 4 the last fifty years. Innovation is essential. But it is difficult, risky and it demands a lot of resources. A lot of mistakes are made over and over again at the start of innovation in organizations, like:
To read the original article: How To Innovate The Expedition Way | Innovation Management
