Veteran creative directors Evan Fry and Dave Swartz are charged with managing, inspiring, and organizing the creative staff at agency CPB. Here, they outline some of what they’ve learned about getting the best from the people we call "creatives."
When the Harvard Business Review published a post called Seven Rules For Managing Creative People a few months back, the reaction was an almost universal, Oh, please! This was due to the fact that most of the advice in the piece was bizarrely off base ("surround them with semi-boring people." What?), but also because of the patronizing tone and the assumption that "creatives" are a breed of brats demanding a different set of operating instructions.
To read the original article: 10 Tips For Managing Creative People | Co.Create: Creativity \ Culture \ Commerce
