Social Media can be an important part of B2B strategy. But to make an impact within the content ecosystem, you have to have a message and move fast
Based on a conversation with Hari Krishnan, Managing Director, Asia Pacific and Japan, LinkedIn Social media campaigns – the leveraging of online platforms for strategic purposes – represent an increasingly important part of many organisations that are, or want to engage in direct contact with their end-customers and other important stakeholders. For instance, many FMCG companies, such as Procter & Gamble’s Old Spice campaign or political organisations (e.g. US President Barack Obama during the 2008 and 2012 Presidential campaigns) effectively used online tools to further engage customers or mobilise their voters and foster actual purchases or votes.
To read the original article: B2B Social Media: Publish or Perish
