In my new book The Innovation Expedition I point out six ways of committing innovation suicide. And how to avoid these pitfalls in practice.
Start without a business need. Think about the last time you tried to make a dramatic change in your personal behavior. We, as innovators, are faced with the same difficulties. We are all stuck in our habits; doing things in fixed patterns. For years, we continue to read the same journals, drive the same cars, and have the same insurance. The only reason for us to change is when a new, simple and attractive solution comes along, relevant to our needs. It’s as simple as that. So, if your company’s current business is booming, it’s unlikely that the people in your organization will readily break with their habits. Remember: necessity is the mother of invention. The 1494 Treaty of Tordesillas granted Portugal exclusive rights to the eastern routes that went around Africa. That’s why on March 22, 1518 the King of Spain was persuaded to appoint Magellan and Faleiro; the Spanish Crown felt an urgent need to travel west to find a new commercial route to the Spice Islands. So don’t try to convince others to innovate when there is no business need; you will be turned down.
To read the original article: 6 Ways To Commit Innovation Suicide | Innovation Management
