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Bill Maris, right, managing partner of Google Ventures, with Graham Spencer, who oversees its data work.

Here is how the venture capital game used to be played around here:

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Steve Dykes for The New York Times Thomas Thurston is the chief executive of Growth Science which uses data science to make business predictions for companies. A friend calls a friend who knows a guy. A meeting is taken. Wine is drunk (at, say, Madera lounge in Menlo Park). A business plan? Sure, whatever. But how does it feel?

This is decidedly not how Google, that apotheosis of our data-driven economy, wants to approach the high-stakes business of investing in the next, well, Google. Unlike venture capitalists of old, the company’s rising V.C. arm focuses not on the art of the deal, but on the science of the deal. First, data is collected, collated, analyzed. Only then does the money start to flow

To read the original article: Google Ventures Stresses Science of Deal, Not Art of the Deal - NYTimes.com