The life cycle of products decreased by factor 4 the last fifty years. Innovation is essential. But it is difficult, risky and it demands a lot of resources. Senior managers don't like to make mistakes and want to 'cover their ass'. So they ask you for an innovation plan. What will you develop? How? And why? A lot of corporate innovators do as they are told and write their plan. But did you get any new insights writing a plan? Or did you discover new opportunities writing a plan? Or did you get any breakthrough ideas writing a plan? Of course not. That's the main reason why innovators should stop writing plans.
To read the full, original article click on this link: Innovators: Stop Writing Plans and Get Started | LinkedIn
