Making human knowledge and intentions
tangible in a market place opens up the possibility of a whole new class
of business plans. We call this Social Power by the Hour.
A Social Trifecta
1. Obviously, Social Media is powerful.
2. Fractional ownership or rental of assets is an emerging trend in our environmentally, geographically, and monetarily constrained economy.
3.Vendor Relationship Management (Doc Searles) promises to change the shape of traditional advertising in the future.
What if we combined all three?
ZipCar is an excellent example of the fractional membership for automobile transportation. There are many advantages but also huge drawbacks. $7.00 per hour is a lot to add to a casual lunch at a sidewalk café or any social experience. Then there are all the lost options like the one-way-trip, guaranteed availability, all those rules and regulations. So, it’s pay now or pay later.
To read the full, original article click on this link: Social Media Power By The Hour | Conversational Currency
Author: Dan
