Last fall the entrepreneur Josh Weinstein went on a pilgrimage with his friend Ethan Penner and Ethan’s wife, Marisol.
Marisol, a professional triathlete of Venezuelan extraction, had an interest in and knowledge of esoteric fitness equipment, and she had heard that somewhere in Cheyenne, Wyoming, a man had developed a distinctive device. The man’s name was Doug Brendle, and he was said to hold a black belt in several martial arts. Brendle, who had consulted with the military in the past, had developed the Fitwall, a device resembling the offpring of a ladder and a bookcase. Brendle had invented the device six years prior and acquired some renown, but the Fitwall’s fame was mostly local.
To read the original article: Say Goodbye To Spinning? How Fitwall Pumps Data, Preps To Be The Next Great Exercise Craze | Fast Company | Business + Innovation
