I’ve quickly discovered that an entrepreneurial endeavor that sounds sexy and successful when explained in 30 seconds over a beer can be far from it. This past year I worked on a new startup, Maculens, which produces an optical coating that reduces discomfort and glare from oncoming headlights at nighttime. There’s a little science involved but it’s not rocket science, and the revenue model is a lot more straightforward than social-anything; we make product and then sell product.
To read the original article: Persevere or Pivot? | Entrepreneurship Blog
