What, exactly, does innovation mean to an entrepreneur? How do we innovate? Can you be too innovative? At the World EY Entrepreneur Of The YearTM event in Monte Carlo in June, we spoke with some world-class entrepreneurs to find out.
For an entrepreneur, innovation can be defined as a change that brings improvement — in products, or in the way those products are marketed and sold — and increases customer or client satisfaction. It can involve a new take on existing products, or it can be a product or service that fills a need the customer didn’t know existed.
To read the full, original article click on this link: EYVoice: How To Cultivate Innovation - Forbes
