Silicon Valley entrepreneur and author Eric Ries calls startups “human institutions designed to create a new product or service under conditions of extreme uncertainty.”
With that apt description, he captures some of the challenges early-stage companies face: Besides inadequate understanding of markets, competitors and customer preferences, startups often struggle to define what value their innovation brings to the market.
To read the full, original article click on this link: How To Develop A Compelling Value Proposition - Forbes
