Marketing classrooms have long discussed the four P’s of marketing: product, promotion, position, and price.
I realized it was high time that entrepreneurship got the same love in the form of P’s, in the form of a simple, formulaic way of discussing what it takes to be an entrepreneur.
The point of simple and easy to remember formula’s isn’t to be the single most important element of a given topic, be it marketing or entrepreneurship, it’s just to instill some basic principles. The four P’s of entrepreneurship, as I see them, are passion, persistence, perseverance, and preparation.
