As customers gain more access to general company information via the Internet, they also develop a greater demand for details about a business’s founder. That’s why you need to take the time to craft your reputation in order to create a personal brand parallel to your company’s brand.
Your personal brand will help you plan for the future. Even if you own your own firm outright, in an uncertain economy, businesses can and do take major hits when economic, political and world security shifts occur. Having a strong brand as founder of the company helps ensure your options and positions you for possibilities, should you need them in the future.
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